Volvo V90

India Launch

The VOLVO V90 cross country designed to let you do more, comes with a luxurious clean line and impressive all road, all weather capabilities. Uniquely positioned as ‘The Get Away Car’ we were given the mandate to do the media launch in a simple yet unique way.

With the launch venue being one of the key dealerships, we wanted to create a striking visual communication and a photo opportunity that carried the communication well that this car was capable of taking you further than your usual workspace.

We were inspired by the fact that the car featured capabilities suitable for optimum performance and comfort in urban spaces as well as the country side, a car truly tailor made for you. We created a minimal setup with two distinct demarcated areas representing the urban space and Country side respectively. The LED screen as the backdrop had a similar visual with the message ‘The Get Away Car’.

People of the media were well informed in advance about the launch and the launch was timed accordingly to suit everyone during the day. Provisions for appropriate seating and F&B was in place for the media. However, the hook of the launch was the celebrity presence of the Bollywood star Randeep Hooda who praised the car and gave media bytes followed by the CEO’s address.

  • Media people went back happy and charged.
  • Positive reviews written about the car.
  • Celebrity presence made the launch more news worthy.
  • Innovative setup was much appreciated by all.

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