Volvo S60

India Launch

S60 polestar, Volvo’s new performance arm was launched in India with its new turbocharged engine and automatic speed converter gearbox.

We were given the responsibility to set the stage, launching this dynamic beast in a never seen before avatar.

We wanted to deliver a flawless ‘Volvo S60 Polestar Experience’ that will remain etched in memories, encourage acquisition and will become the talk among driving enthusiasts who always prefers the best.

The creative concept was inspired itself by Volvo’s charismatic visual appeal that is subtle & minimalistic elegant. We wanted to bring in the aura of S60 which is grandeur, indulging the rebel blue as our color scheme. We also pleasantly engaged the guests with exclusive S60 polestar test drives sessions.

We came up with a grand launch event, complementing the dynamism of polestar. We had proper allocation for the guest well being, especially for media officials regarding the coverage. We also successfully hosted the back to back test drive sessions in proper racing tracks, immediately after the launch.

  • Grand Launch Event
  • Wide Media coverage and Social media impressions
  • Trended No.3 on Twitter #S60Polestar
  • Featured in best of the review web journals of the town
  • Test drives led to conversions

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