ONGC Videsh
It was the 50th year of ONGC Videsh, a jewel in the crown of the nation when it comes to international partnerships and in contributing towards the growth of energy sector. It was a showcase of the 16 partner countries where ONGC Videsh has reached out and made a mark. The representatives of all these partner countries were present.
The creative thought had been inspired from ONGC Videsh’s 50 year logo droplet fused with paisley motifs, symbolic of fertility & growth, The motifs also links and can be traced to a lot of partner countries in a positive way. Hence, we blended a very modern rendition of the two in tandem with the essence of the brand i.e. To be a world-class exploration and production company providing energy security to the nation.
The activity engaged the audience at two levels the emotional and the physical. We creatively rendered the local fervour of all the partner countries in their respective setup arenas. Guests could walk in to any and experience the culture and delicacies of that country. Binding all these elements were the performances from all these 16 countries leading to a crescendo with Jai ho and culminating into a adrenaline pumping performance from India.
The execution was brilliant. Everything was well planned. Ushers from all the partner countries in ethnic attires were there to interact and translate for international guests. Proper training was given to them in advance so that they had the knowledge of ONGC videsh history and vision. The performances were beautifully managed and trained by our team by an extensive research of each partner country, their music, dance forms etc. We delivered to the client’s expectations.
RESULT
The event was a huge success and provided a great opportunity for the representatives from each country to interact and network. It could certainly in the words of our esteemed client be termed as ' a launching pad for the future endeavours of ONGC Videsh' into the next generation.